Energy, insurance, spirits & lifestyle, finance, sustainability, commercial, consumer web. Each case: the problem, what I did, what changed.
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Portfolio Product work since 2007
Julien Fabre — Senior Product Manager · Product Owner
Senior Product Manager · Product Owner. From discovery to adoption.
For 19+ years I've turned complex, multi-team challenges in international environments into products people really use, from a social intranet rolled out to 80,000 employees in 25 countries to Pernod Ricard's first report under the new EU sustainability law, shipped on a legal deadline. Pernod Ricard, TotalEnergies, AXA. Open to any industry.
Available from January 2027
Freelance or full-time
Full remote · travel OK
South-West France
19+
years shipping products in global organisations
80,000
users reached by a single product launch
80
subsidiaries sharing one reference list and tool
120k
visitors per month on a global consumer platform
- Looking for
- Product Manager · Product Owner · Project Manager roles
- Languages
- French (native) · English (full professional)
- Based in
- South-West France · CET, flexible hours
- Education
- Master of Engineering (Diplôme d'ingénieur), Computer Science · Innovative Project Management · UTC Compiègne ↗Professional Scrum Product Owner I (PSPO I)
- Career
- AXA 2007–2012TotalEnergies 2013–2017Pernod Ricard 2018–now · freelance, 6 products in 6 domains
From idea to working prototype with AI. From prototype to a product people actually use.
— The job, in one sentence.
Selected product work
Ten cases. One method. Product management case studies
Different industries, users and constraints. Same playbook: understand the need, align the teams, ship, then make it stick.
Role Product Owner (freelance)
Pernod Ricard: The first EU sustainability report (CSRD), on a legal deadline.
No precedent, and every entity in the Group in scope. As Product Owner, I scoped the product, prepared the call for tenders and brought business and tech teams together on 10+ data sources. I set data ownership for the sustainability domain and built quality checks into the product, so errors are fixed at source, not in the report.
1stGroup sustainability report under the new EU directive, published
ImpactPublished on time, audited, and built to be rerun every year.
Role Product Manager · 15 consultants · €27m budget
TotalEnergies: A social intranet for 80,000 employees, live in 25 countries in under a year.
300 legacy intranets, no shared place to connect. I started with user and comms interviews, prepared the call for tenders and steered the integrator (Microsoft) on priorities, quality and performance. With local teams, I merged the 300 sites through one standard approach and designed the country-by-country launch playbook. Adoption was the success metric from day one.
90%profile activation in under a year
ImpactOne platform instead of 300, built around an enterprise social network, new at the time.
Done
Role Product Manager · agile factory of 10 · €5m budget
TotalEnergies: An apps factory, built from zero in under 3 months.
Operators on industrial sites had no mobile tools. I launched the programme as an intrapreneurial initiative and stood up an agile factory (10 consultants) to put tablets and smartphones in their hands, applying Lean methods. I set up the Mobile Device Management (MDM) platform and shipped the first apps, including MySafety: digital safety inspections replacing paper.
36 sites~2,000 users within a year of launch
ImpactSafety inspections went from paper to tablets, site by site.
Done
Role Roll-out, Change & Adoption Lead (freelance)
Pernod Ricard: Getting 80 subsidiaries to speak the same language.
A shared reference product only works if it's used. I got 80 subsidiaries to use the same taxonomy for products, customers and entities in the Group's Master Data Management (MDM) tool, so their figures add up locally and at Group level. I rolled it out market by market, named data owners locally and globally, and tracked usage. It became the base for the Data Hubs.
80subsidiaries onboarded, market by market
ImpactSame taxonomy everywhere: fewer manual reconciliations, figures that add up.
Done
Role Product Owner (freelance) · 10 business units · team of 10+ (data engineering, BI)
Pernod Ricard: A Group finance dashboard, tailored to every market.
Every market had its own local reports. I ran discovery with finance teams, prioritised what mattered most, and am merging local reports into one Group dashboard. The call: standardise first, customise second. Adoption is part of the job: entities switch to the new dashboard and decommission their old local ones.
250users · 1,000+ views per month · 8 / 10 business units live
ImpactFewer local reports to maintain, the same figures for everyone, local needs still covered.
In progress
Role Product Owner (freelance)
Pernod Ricard: A reliable data layer for 10+ apps and dashboards.
Teams kept rebuilding the same data. I launched the first data hub for business and transactional data, agreed its place in the architecture with the data architects and standardised the integration patterns, then made it a repeatable recipe: finance, commercial, operations. Each hub started from what product teams needed, and ended when they used it.
10+apps & dashboards connected
ImpactBuilt once, reused everywhere: teams stopped rebuilding the same data.
Done
Role Roll-out Lead (freelance)
Pernod Ricard, VISTA: Making promotions pay, market by market.
Promotions were often planned out of habit. VISTA shows which past promotions actually paid off. I set up its first version, the analysis of past promotions, and rolled it out to 15 pilot subsidiaries worldwide, with on-site training; their feedback shaped the next releases. The Group's teams later built machine-learning modules on top.
15pilot subsidiaries worldwide, trained on site
ImpactThe pilots opened the way: the tool now runs in 60+ markets, where each euro of promotion returns €1.50+ in sales.
Done
Role Product Manager (freelance)
Pernod Ricard: A consumer platform for the world's best bars.
worldsbestbars.com helps travellers and locals find the best bars in the world: almost 8,000 bars in 200 cities. I owned and prioritised the platform and content roadmap, steered the agency in charge of editorial content and SEO, and shipped 360° virtual bar visits in the browser.
120kvisitors per month · ~8,000 bars · 200 cities
ImpactA global consumer audience reached every month, putting the spotlight on cocktail bars serving Pernod Ricard brands.
Done
Role IT Project Manager
AXA: Disaster recovery, tested for real on critical business applications.
I prepared, ran and debriefed a disaster-recovery exercise on critical business applications and their infrastructure: scenarios and runbooks, then a one-day test in real conditions, coordinating business, application and infrastructure teams and the communication around it, then wrote up the results and an action plan.
100%of major business applications recovered in under a day
ImpactRecovery plans tested end to end; gaps found and fixed before a real incident.
Done
Role Solo Builder, Designer and Product Owner
Side projects: Prototyping with AI: RadioWidget, MyDay, and this site.
On my own initiative, I build small products end-to-end with AI-assisted development. RadioWidget streams my favourite stations and links each track to Shazam and to upcoming concert listings through their APIs.
3personal products built end-to-end with AI
ImpactIdeas tested in days at near-zero cost. And no more paying for apps that only half fit my needs: I build exactly what I need.
In progress
Product skills
The whole lifecycle. Strongest from definition to launch. Product management skills
A generalist PM covers every step. Here is where I stand on each, with the proof behind it. Tap a stage.
Strategy & visionWhy & where
DiscoveryThe real need
DefinitionScope & priorities
PrototypingTest before build↗
DeliveryBuild it right
IndustrialisationScale it: tools & methods
Launch & rolloutGet it out there
Adoption & changeMake it stick↗
Measure & iterateLearn & improve↗
Stakeholder alignment runs across every stage · Tech, business and leadership, worldwide
Launch & rollout
Multi-country launches with repeatable playbooks, parallel rollout plans and resource capacity under control.
- 25 countries in under a year, 80,000 users
- Deployment plans running countries in parallel, with team capacity managed wave by wave
- Rollout kits: templates, onboarding plans, workshops
↗ Glowing segment = skill I'm levelling up right now
Product management skills: proof by stage
- Strategy & vision (level 4/5)
- Product vision and roadmap at programme level, prioritised by business value and ROI.
- Set the vision and roadmap for shared data hubs reused by 10+ apps and dashboards
- Scoped the Group's first CSRD reporting product
- Discovery (level 4/5)
- Workshops and interviews before anything gets built.
- Ran discovery workshops with finance, HR and sustainability teams
- Mapped existing local reports against real needs
- Definition (level 5/5)
- Turning needs into specs, mock-ups and a prioritised backlog.
- Co-designed dashboard mock-ups with business users
- Owned backlog prioritisation across tech, finance and sustainability
- Prototyping (level 4/5)
- Making ideas tangible early, so users react to something real.
- Co-designed clickable dashboard mock-ups with business users before build
- Built working prototypes myself with AI (MyDay, RadioWidget, this site)
- Delivery (level 5/5)
- Orchestrating engineers, architects and vendors to ship on time, in Agile (Scrum, Kanban) or in a classic V-cycle when the context calls for it.
- Coordinated cross-functional squads and multiple workstreams
- Ran Agile squads and V-cycle programmes, from call for tenders to acceptance
- Delivered a legally binding report on a fixed deadline
- Industrialisation (level 5/5)
- Turning one success into a repeatable machine: templates, tooling and methods.
- Built a standard template library (deliverables, workflows, onboarding plans) reused across rollouts
- Reusable playbooks and workshops to cut time-to-market, with a continuous improvement loop from user feedback
- Launch & rollout (level 5/5)
- Multi-country launches with repeatable playbooks, parallel rollout plans and resource capacity under control.
- 25 countries in under a year, 80,000 users
- Deployment plans running countries in parallel, with team capacity managed wave by wave
- Rollout kits: templates, onboarding plans, workshops
- Adoption & change (level 4/5)
- Training, champions and activation tracking until it is actually used.
- 90% profile activation on a global launch
- Activation dashboards and key-user feedback loops across 80 subsidiaries
- Measure & iterate (level 4/5)
- KPIs, ROI tracking and feedback loops: proving the value delivered to the business and its users.
- Defined adoption KPIs and usage tracking
- Continuous improvement loops based on user interviews
Methods
Problem-solvingScrum · PSPO IKanbanV-cycleLeanDiscovery workshopsUser interviewsOKRs & KPIsRoadmappingChange management
Tools
JiraConfluenceMiroFigma (mock-ups)Power BISnowflakedbtMicrosoft OfficeCopilotClaude AIAI-assisted prototyping
Domains shipped in
EnergyInsuranceSpirits & lifestyleFinanceSustainabilityCommercialConsumer webMusic → next?Sport → next?
Works with
⌘Data engineers△Architects{ }Developers▦BI experts
◉Business teamsfinance, HR, sustainability, ops★Executive sponsors◎Key users
⇄Vendors & integrators✉Change & comms teams
Human + AI
Human-led. AI-boosted. Soft skills and AI-augmented work
Human-led
Empathy, judgement, commitment. Still 100% human.
- PragmatismThe simple solution that ships beats the perfect one that never lands
- Problem-solvingRoot causes, not symptoms. A proposal, not just a problem
- Critical thinkingI ask for feedback and challenge assumptions, mine included
- KindnessHonest about risks, kind to everyone. People who can speak up do better work
- TogetherI bring the project team together, across countries
- Extra milePerformance audits, user satisfaction surveys and quality checks before go-live
I commit. I care.
AI-boosted
AI makes me faster. And frees time for people.
- ResearchInterviews and desk research synthesised in hours, not days
- DraftsFirst versions of specs, user stories and mock-ups
- PrototypesWorking apps built myself: RadioWidget, MyDay, this site
- AnalysisFaster reading of usage data and feedback
- MeetingsNotes and action items in minutes
- TestingTest cases suggested before each release
AI drafts, I decide.
AI in business · My conviction
AI speeds things up. Making it work across a company is the hard part. AI adoption in the enterprise
Getting value from AI across an organisation takes more than the tools: data, rules, legacy systems, people. That's product work: the same work as every case above.
- 01DataAI is only as good as your data: up to date, structured, owned, reliable.
- 02Policies & AI governanceNamed owners and written standards, shared with the teams and the AI tools.
- 03Integration & legalLegacy systems, security, EU AI Act and GDPR, business processes.
- 04ScalingPrototyping is easy; going live takes operations, support and training.
- 05People & valueTrain the teams, grow champions, keep the use cases that pay off.
- 06Costs & dependencyUsage, costs and energy tracked; no vendor lock-in by accident.
- 07GuardrailsHuman review, tests and monitoring, with clear accountability for every decision.
How I can helpFrame the right use cases, set the foundations, then steer from prototype to rollout, with the people who'll use it.
Let's talk →Beyond work
Off the clock
↓ scroll to play
Where most of my best ideas show up.
Beyond work
What keeps me curious.
Scroll or tap to shuffle
My passion, my playlist
An AI could never have made this.
Curator in my spare time. Hand-picked, one track at a time, over years of runs, trips and late nights. No algorithm involved.
Listen on Apple Music
Volunteering
Giving time, meeting people.
Events
- 🎸Bordeaux RockFestival & cultural events
- 🎪AstrodomeFestival & cultural events
- 🎶RelâcheFestival & cultural events
Travel
- 🍸BartenderIceland
- 📷PhotographerDominican Republic
- 🛎️HostCalifornia
Sport · Reading · Outdoors
Recharging, the analogue way.
🏃Sport
Early runs, usually with my dog. The best ideas happen at kilometre 7.
📖Reading
Always one book in progress: novels to escape, non-fiction to learn.
⛰️Outdoors
Ocean, mountains and night skies, from the Atlantic coast to Icelandic fjords.
Remote, proven
8 years fully remote. Distance never showed.
Full remote
Hybrid
On-site when it matters
- Autonomous. Give me the goal; I organise the path and flag blockers early.
- Async by default. Written decisions, clear specs, recorded demos.
- Worldwide. Flexible hours, teams across the globe.
- Travel-ready. On site for kick-offs, workshops and deployments.
In a nutshell
Available from January 2027
Freelance or full-time
South-West France, CET
French · English
Contact
Let's talk. Contact Julien Fabre
Currently on assignment until end-2026, available from January 2027. Happy to talk now about what comes next, freelance or full-time. Fully remote, from South-West France, travel when it matters.
References available on request.